About Us



Bath & Body Organic Essentials

Bella Rose Passion™ has Quality ingredients, beauty & lifestyle brand.  From the very beginning we made a promise to our customers not to compromise the quality of our award-winning products.   Standing by our company’s promise of beauty without compromise; we always source our carefully curated, high quality ingredients responsibly.  
An approach that begins with our brand advocating for fair trade followed by an intricate process of product formulation and ingredient testing.  Manufactured at our Atlanta GA facility, each product is made with love. Long before our founder & CEO, Bella Rose was a loving wife & mother creating Bella Rose Passion™ in her kitchen, she was a consumer. 
 Using the knowledge of the benefits of natural ingredients that she learned over the years. Bella began to formulate products that addressed the needs of her dry skin care needs.  NO petroleum, mineral oil, alcohol, parabens, sulfate or silicones; Bella Rose Passion™ products use the healing properties found in natural & organic ingredients to nourish and replenish moisture from inside out.  
Over the years, Bella Rose Passion™ has flourished to become one of the fastest growing and most influential beauty brands in the world. The line is currently available at Walmart, Beauty Master Beauty Supply and Whole foods.  Bella Rose Passion™ line can also be found at over 100 independent retail locations. The line is also available on the
Bella Rose Passion™ website
Bella Rose Passion was chosen for our namesake as we felt it thoughtfully captured the essence of Bella meaning beauty, Rose is the owner name and this is her Passion. From YouTube, to Instagram, to the catwalks we take our inspiration from every medium imaginable.  These same platforms also provide inspiration and allow you to create and tailor any look to reflect your personality.  You can choose to be whoever you want to be while still being true to yourself.  
The edgy collection of bold, cruelty-free products have won the CEO Bella Rose a nomination for Top 5 women in Atlanta  to watch for in 2015, Numerous print magazine editorials, seen on some of our favorite celebrities and a spot on The Steve Harvey Show, with 2 Small Business Awards in 2016 - 2017.



                                             We leave out these harmful ingredients:
No Parabens
No Phthalates
No Paraffin
No Mineral Oil
No Petroleum
No Formaldehyde
No Propylene
We are natural, organic, sustainable - produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family for four generations. Never on animals.